Martin is the founder of HAYWARD Strategy and Futures, providing strategic marketing advice to the Loyalty, Retail, Insight, Financial Services, Telecoms, Media and Consumer Goods industries.
An acknowledged thought leader in the future of customer data, insight, loyalty and marketing, Martin was previously Director of Strategy and Futures for dunnhumby, at the heart of the development of the innovative use of detailed customer data for marketing and communications.
His previous position was as Executive Chairman of The Henley Centre, WPP’s leading Strategic Marketing Consultancy.
Prior to joining The Henley Centre, Martin was the founding Managing Director of BBH Futures, the strategic consultancy arm of the Bartle Bogle Hegarty Advertising Group. He was also Head of the Marketing Services Department for Mercury Communications, during which time Mercury was voted Brand of the Year.