Christmas shoppers in a mall
RTT_Whitepaper_2009_01_11_ChristmasTradingInTheRecessionTheChallengesAndPossibleImpacts

Christmas trading in the recession: the challenges and possible impacts

Introduction As we approach the key Christmas trading period, the KPMG/Synovate Retail Think Tank’s (RTT) latest discussion focused on the challenges and impacts the sector faces during this crucial time for retailers. Christmas trading in 2009 will be set against a backdrop of this year’s tough economic conditions, part of the longest recession the UK…