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Retail Think Tank

Pricing Strategies

Pricing and promotion optimisation in an inflationary driven downturn could be the only lever of growth for the sector in the foreseeable future

Pricing and promotion management has lagged behind other areas of retail strategy. Holding or reducing pricing in response to rising inflation may damage margins, although… Read More »Pricing and promotion optimisation in an inflationary driven downturn could be the only lever of growth for the sector in the foreseeable future